About us

We're a Irish owned and operated Lab Grown Diamond distributer bringing you beautifully crafted lab-grown diamond jewellery. From elegant engagement rings to custom-made pieces, everything we create combines timeless style with modern innovation. Our focus is to provide stunning quality and value to all of our clients. 

We don't operate a traditional walk-in store, and that's by choice. By working directly with you and keeping our overheads low, we're able to offer the same exceptional quality you'd find in high-end jewellery retailers, but at more accessible prices. It's our way of making luxury more personal and possible.  

We are proud to be a part of the thriving communities of Ireland and are honoured to support several local Irish sports initiatives and both local and national charities. We strive to continue giving back to the communities that we are a part of.

With aa combined experience of over 25 years in fine jewellery, we're here to offer you stunning lab grown diamonds without compromise. Explore our collection and discover the brilliance of PURE.